Who wrote this comparison.
This page was written by OverFuture, a software company in Zaragoza that also builds AI chatbots. Because we compete in this market, we are not ranked; our details are in the ‘About us’ box. No company paid to appear. We checked every source again on 10 November 2026, and each fact below links to the page where you can check it yourself.
How we scored each company.
We include companies whose websites say they build or deploy AI chatbots, virtual assistants or conversational agents for other businesses. They may build them from scratch or on their own platform. Ready-made tools that anyone can subscribe to are covered in our chatbot comparison (in Spanish). An address anywhere in Spain counts.
| Criterion | Weight | How it is measured |
|---|---|---|
| AI chatbots for businesses as a stated service | 25 | The company’s own website |
| Verifiable address in Spain | 20 | Legal notice, privacy policy or terms |
| Track record | 20 | Year it states or, if none, the earliest reference to activity on its website. 20 points for 20 years or more, 15 for 10 to 19, 10 for 5 to 9, 5 for fewer and 0 if not stated |
| Chatbot case studies | 20 | Projects with their own page and a description. 20 points for two or more, 10 for one and 0 for none. A shared case page or a wall of logos does not count |
Public reviews (15 points) will join the January 2027 review, with their source and date. Until then the score is out of 85. Companies on the same score are listed alphabetically.
Sources and interest. We used each company’s website (legal notice, privacy, about and case pages), checked on 10 November 2026. OverFuture builds AI chatbots, so it is left out of the ranking.
Results.
| # | Company | Service | Base | Stated track record | Cases with own page | Points |
|---|---|---|---|---|---|---|
| 1 | Hubtype | AI agents for WhatsApp and messaging | Barcelona (08025) | 10+ years | Cases with own page | 80 |
| 2 | Aunoa | AI agents and chatbots for WhatsApp and the web | Valencia (46010) | Since 2017 | Cases with own page | 75 |
| 3 | Lienzzo | AI chatbots for the web and WhatsApp | Burriana, Castellón (12530) | Since 2018 | Cases with own page | 75 |
| 4 | 1MillionBot | AI agents for companies and public bodies | Alicante (03540) | Since 2018 | One case with own page | 65 |
| 5 | Centribal | Conversational AI and customer service assistants | Majadahonda, Madrid (28221) | 15+ years | No cases with own page | 60 |
| 6 | Chatbot Chocolate | Custom chatbots for companies and institutions | Madrid (28001) | Since 2017 | No cases with own page | 55 |
Company profiles.
Hubtype. It offers AI agents and conversational automation for WhatsApp and other business messaging channels. Its company, Metis Solutions, is based on Carrer de Sicília in Barcelona. It gives no founding year, but says it has spent more than 10 years improving customer experience for leading brands. It has also been an official Meta partner since the WhatsApp Business API launched in 2018. It has case pages for easyJet and SegurCaixa Adeslas.
Aunoa. It designs AI agents and chatbots that handle customer service, sales and appointments over WhatsApp. Its postal address is in the El Pla del Real district of Valencia. It says it has been building conversational AI since 2017. Its case pages include GLS, which uses WhatsApp for last-mile delivery, and Aquaservice.
Lienzzo. An AI and custom software consultancy that builds AI chatbots for the web and WhatsApp. Its registered office is in Burriana, Castellón, and it says it has operated from Valencia since 2018. Its case pages include a conversational search for the film portal Decine21 and ChatPol, a legal query assistant for police forces.
1MillionBot. It describes itself as a technology company focused on AI agents for the public and private sectors. It is based on Avenida Pintor Pérez-Gil in Alicante. It says it has been building AI solutions since 2018. It has one virtual assistant project with its own page, for ports (Ports 4.0), so it scores 10.
Centribal. It automates customer service with conversational AI and smart assistants. Its company, Always On Technology, has its registered office in Majadahonda. It claims more than 15 years helping companies with their digital transformation. On its shared success stories page we found no individual page per case, so it scores 0 on that criterion.
Chatbot Chocolate. It builds custom AI chatbots for companies and institutions, on WhatsApp, the web and Microsoft Teams. Its company, Bots Factory, sits on Calle Claudio Coello in Madrid and has a second office in Bogotá. It says it has specialised in conversational intelligence since 2017. It shows its clients as logos, and we found no page per project.
How to choose a chatbot company.
- Start with the questions your customer service hears most often and the channel they arrive on.
- Ask which data the chatbot will answer from and what it does when it does not know.
- Ask for case studies with their own page and, if you can, try a chatbot already in use.
- Find out where conversations are stored and how the bot meets the GDPR.
- Check whether you are buying a custom build or a licence for their platform, and what happens if you stop paying.
If you need a wider AI project rather than a chatbot, see the best AI companies in Spain. To see how we build them, visit our page on AI chatbots for businesses (in Spanish).
Frequently asked questions.
Here we compare companies that build or deploy chatbots for you. Our chatbot comparison (in Spanish) looks at tools and platforms instead.
Its website says it has spent more than 10 years improving customer experience for leading brands. We count the years a company states, as with every other company here.
Because we also build AI chatbots and would be judging our own work. Our details are in the ‘About us’ box, outside the table.
Every quarter. The next review, in January 2027, will add public reviews.
Related projects.
Real work by OverFuture and its founder in this field. The project pages are in Spanish.
