Who wrote this comparison.
OverFuture, a software and game development company in Zaragoza, wrote this comparison. We design gamification ourselves, so we compete with these firms and leave ourselves out of the ranking. Our details are in the ‘About us’ box below the profiles. Nobody paid to appear. Last review, 10 November 2026.
How we scored each company.
A company qualifies if it is based in Spain and designs gamification or serious games for other organisations. Firms that only run team-building activities, and firms that do not publish their address, are left out. For each one we checked at least four facts on its own website, with a quote and a link.
| Criterion | Weight | How we check it |
|---|---|---|
| Gamification or serious games for businesses | 25 | Services stated on its website |
| Verifiable address in Spain | 20 | Legal notice or privacy policy |
| Track record | 20 | Founding year or years in business published by the company itself or by the company that owns its website, not by its team or its founder. If it publishes its founding year, we count from that year. 20 points for 20 years or more, 15 for 10 to 19, 10 for 5 to 9, 5 for fewer and 0 with no figure |
| Case studies with their own page | 20 | 20 points for two cases or more, 10 for one and 0 for none. A tile on a shared page does not count |
Public reviews (15 points) will join the February 2027 review, with source and date. Until then the maximum is 85. Companies on the same score are listed alphabetically.
Our sources are each company’s website (legal notice, services, history and cases), checked on 10 November 2026. That is also the date of the last review.
Declaration of interest. OverFuture offers gamification for businesses, which is why it is not ranked.
Results.
| # | Company | What it offers | Base | Stated track record | Case studies with own page | Points |
|---|---|---|---|---|---|---|
| 1 | Cookie Box | Gamification and serious game consultancy | Barcelona | 18+ years | Compliance Culture Game and KPMG | 80 |
| 2 | Divertifica | Gamification agency | Madrid | Since 2014 | ECAM and Zaratech | 80 |
| 3 | Game Strategies | Training games, AI role plays and gamification | Pozuelo de Alarcón (Madrid) | Since 2007, first as Gamelearn | CaixaBank and Vestas | 80 |
| 4 | Playmotiv | Gamification for training and sales teams | Barcelona | 15 years (Bracnoria, which owns its website) | Zurich and Mondelez | 80 |
| 5 | Novelingo | Serious game studio for training | Málaga | A company since 2023 | Academia Alborán and a carbon footprint course | 70 |
| 6 | Ikasplay | Custom gamified training | Donostia-San Sebastián | Since 2007 | None | 60 |
Company profiles.
Cookie Box. It presents itself as a gamification and serious game consultancy. Its registered office is on Rambla de Catalunya in Barcelona. It claims more than 18 years of experience. Its case pages include Compliance Culture Game and a challenge-based sales training programme for KPMG.
Divertifica. A gamification agency with its registered office in Madrid. Its website says Divertifica was born in 2014, founded by Belén Gómez Sanz, so it scores 15 for track record. It has dedicated pages for the gamified online campus of ECAM and for gamifying a Zaratech event. It also designed a web game for FAD and Google Spain that helps 14- to 16-year-olds spot fake news.
Game Strategies. It makes training games, AI role plays and gamification for other companies’ staff. It was registered in 2007 as Gamelearn and is now called Game Strategies. Its website speaks of 20 years of excellence, but it says it all began in 2007, so it scores 15 for track record. Its registered office is in Pozuelo de Alarcón, near Madrid. It publishes case studies with their own page, such as CaixaBank and Vestas.
Playmotiv. It offers gamification for training, onboarding and sales teams. It is a spin-off of Bracnoria, a software firm with 15 years of experience that also owns its website, so we count those years. Its privacy policy places the owning company on Plaza Bonsucces in Barcelona. Its case pages include Zurich and Mondelez.
Novelingo. It describes itself as a serious game studio for training. Its registered office is in Málaga. It became a company in 2023, which is the year we count. Its project pages include Academia Alborán and a gamified course on the carbon footprint.
Ikasplay. It designs custom gamified training for companies. Its address is in Donostia-San Sebastián, and it is entered in the Gipuzkoa Commercial Register. It says it has worked with companies since 2007. It publishes no case study with its own page, so it scores 60 points.
How to choose a gamification company.
- Name the behaviour you want to change and how you will measure it, such as finishing a course or selling a new product.
- Decide whether an off-the-shelf game is enough or you need one built for your company.
- Ask for similar cases with their own page, and ask what was measured in each one.
- Agree which platform people will play on and who creates the user accounts.
- Ask who will own the content and the code when the project ends.
If you would rather have a studio build a full game from scratch, see the best video game studios in Spain. For learning projects, our page on gamification for education and training explains how we approach them.
Frequently asked questions.
It designs game mechanics, such as challenges, levels or leaderboards, that help people complete a task. That task might be finishing a course or selling more.
No. Gamification adds game elements to an activity that is not a game. A serious game is a complete game with a training purpose.
Because we also build gamification for businesses and compete with these six companies. Our details are in the ‘About us’ box, outside the ranking.
Yes. The Spanish version lists the same six companies with the same scores and sources.
Related projects.
Real work by OverFuture and its founder in this field. The project pages are in Spanish.
